Brand child: remarkable insight into the minds of toda's..,
Brand child is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BR…
- Edition
- -
- ISBN/ISSN
- 0-7494-4284-0
- Collation
- 321p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 LIN b
Buyology: truth and lies about why we buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buyin…
- Edition
- -
- ISBN/ISSN
- 978-0-385-52388-2
- Collation
- xi,240p.; 22 cm.
- Series Title
- -
- Call Number
- 658.834 LIN b
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Found 2 from your keywords: Author : LINDSTROM, Martin
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